Toyota has announced it's teaming up with The Muppets for its new Super Bowl commercial to advertise the automaker's 2014 Highlander vehicle.
The 60 spot will broadcast during Super Bowl XLVII on February, 2, according to a company press release.
"We're always game for a wild ride, as long as Animal's not driving. He doesn't quite get the whole concept of brakes," said Kermit the Frog, who will appear in the commercial, according to Toyota.
"Brooklyn Nine-Nine" actor and former NFL player Terry Crews will also appear in the new commercial.
Crews played six years in the NFL as a defensive end/ linebacker, and is also known for his roles in other shows like "Arrested Development," "The Newsroom," and movies like "The Longest Yard," and "Bridesmaids."
Crews' show "Brooklyn Nine-Nine" recently won a Golden Globe for Best Comedy Show.
"It's truly an honor to be a part of this wild ride with Toyota and the Muppets," said Crews. "The Toyota Highlander is the perfect vehicle to teach my character how to loosen up and have some fun. Be prepared for some laughs on game day."
The Muppets each teach Crews' about "unborifying" his life and use his Toyota Highlander to do so.
The vehicle can seat up to eight human passengers, meaning over a dozen Muppets will be able to fit, according to the automaker.
"Our game-day spot shows how Toyota Highlander puts the 'fun' in function," said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. "Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens."
The commercial was created in partnership Saatchi & Saatchi LA, Conill and 360i.
"Joyride" will air during the second quarter of the game.
"We all grew up with Kermit and the Muppets, and that makes Toyota's collaboration with Disney very special for us," said Hollis. "The two brands share a focus on delighting guests, and this allows us to take them along on a fun ride."
The Toyota and Disney collaboration doesn't stop with the Super Bowl ad however. The new Highlander will be featured in the next Muppets movie, "Muppets Most Wanted."
"Muppets Most Wanted" will also feature Ricky Gervais, Tina Fey, and Ty Burrell.
"We're excited to work with Toyota for the first time," said Don Gross, vice president, promotions The Walt Disney Studios. "The Muppets' classic mix of high energy and heart matches perfectly with Toyota's spirit of adventure, and Kermit, Gonzo and the whole gang look forward to many zany road trips."
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