Domino's, Ford Partner for App That Orders Pizza from Your Car

Jan 08, 2014 04:00 PM EST | Jordan Ecarma

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Ford has teamed up with Domino's Pizza to create a hands-free way for people to order food while on the road.

Working through the Domino's app, hungry drivers can order pizzas through voice activation as long as they have Ford SYNC in-car connectivity systems, FOX Business reported.

The Domino's "Easy Order" system works with the Ford SYNC's AppLink feature, which lets drivers use apps on connected devices with a button on their steering wheels.

"We're thrilled to add Domino's to the ever-expanding lineup of mobile apps Ford drivers can use hands-free," Julius Marchwicki, global product manager for Ford SYNC AppLink, said in a release as quoted by FOX. "Americans love pizza, and now they can have one ready for carryout or delivery when they are on their way home or heading to a gathering with friends."

The new ordering system, which is so far one-of-a-kind, should be in place by the middle of this year, Forbes reported.

"This will be the first time any fast-food brand has been able to do this sort of e-commerce from a vehicle," J. Patrick Doyle, CEO of Ann Arbor, Mich.-based Domino's, told Forbes. "The ability to tie all of this together with the Sync system and be able to order Domino's while driving safely is a pretty big step forward."

Doyle said customers like ordering through technology, adding that the app makes it easier for consumers to order for delivery or pickup compared with a drive-through window.

"The convenience of solving dinner that night while driving home is a pretty interesting step forward for us as traditional leaders around convenience within the pizza industry," Doyle told Forbes.

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