The new 2014 Hyundai Elantra and 2015 Hyundai Genesis will star in two 2014 Super Bowl commercials, according to the automaker.
Hyundai has announced it will air two 30-second spots during the game, confirming that the company will advertise during the Super Bowl for the seventh straight year.
The 2015 Hyundai Genesis will be unveiled formally at the 2014 Detroit Auto Show this January.
Hyundai said the first spot will be called "Dad's Sixth Sense," and will air during the first quarter of the game. The spot will feature the redesigned Genesis.
The second ad, titled "Nice," which will air during the fourth quarter of the game. The spot will feature a comedian, yet to be announced, in an "escalating game of compliments" between two similar Elantra vehicles, according to the automaker.
Hyundai has not revealed how much each spot will cost, but industry site AdAge.com said that Fox Sports is selling 30-second spots for approximately $4 million. This is up from the $3.8 million average price for the 2013 Super Bowl.
The Super Bowl broadcast reached 111.3 million viewers last February, according to the Associated Press.
Other automakers that have already said they'll be advertising during the 2014 Super Bowl includes Audi, Chevy, Kia and Jaguar.
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