New CEO Mary Barra Will Keep General Motors on the Right Track

Dec 11, 2013 12:28 PM EST | Jordan Ecarma

Industry experts are saying the future of General Motors is in good hands with newly instated CEO Mary Barra.

With the mantra "no more crappy cars," Barra started work as head of product development at the company in 2011, and she is now in place to continue GM's recent success as CEO, CNNMoney reported.

The company headquartered in Detroit, Mich., has already introduced a series of acclaimed new vehicles in the last year.

GM's Cadillac CTS recently won Motor Trend's Car of the Year award, while the Chevrolet Corvette was named Automobile of the Year by Automobile Magazine. The new Chevrolet Impala and Chevrolet Silverado also received Best Sedan and Best Truck, respectively, from the influential Consumer Reports.

"If you look at anything that's been conceived post-bankruptcy, it's been very, very good, just right down the line," said Jake Fisher, head of auto testing at Consumer Reports.

GM's product lineup has been revamped in the last few years, improving for the better before Barra's appointment to head of product development and even before the company's bankruptcy in 2009, according to Jean Jennings, editor-in-chief of Automobile Magazine.

Previously, GM was known for "producing cars under various brands that were little differentiated from one another" and making a product of much lower quality.

"Well-received concept cars like the Pontiac Aztek went through a product development process that turned them into awkward market flops," CNNMoney reported.

Barra's work in GM production during the last few years means that she influenced the newer, more successful vehicles.

According to Bill Visnic, senior analyst at the automotive website Edmunds.com, Barra's touch is a quality over cost proposition.

"You have to think the call on the better product is going to win out," he said, "and that GM really does realize that it can't just be about the nickels and dimes of the business all the time."

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