NASCAR: Wonder Bread to Sponsor Kurt Busch at Talladega Speedway

Sep 25, 2013 03:53 PM EDT | Matt Mercuro

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Kurt Busch celebrates in victory lane after winning the first Gatorade Duel 150 NASCAR Sprint Cup qualifying race for the Daytona 500 at the Daytona International Speedway in Daytona Beach, Florida. (Photo : Reuters)

Shortly after revealing they would be returning Wonder bread to grocery store shelves this week, Flowers Foods, a leading producer of packaged bakery foods in the U.S., announced a partnership with NASCAR Sprint Cup Series race car driver Kurt Busch who currently drives the No. 78 Furniture Row Chevrolet SS. 

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The Wonder car will make its debut at the NASCAR Sprint Cup Race at Talladega Superspeedway, commonly regarded as NASCAR's most competitive track, on October 20.

"There is nothing more American than Wonder bread and NASCAR," said Keith Aldredge, Flowers Foods' vice president of marketing, according to a company press release. "We're thrilled to be partnering with Kurt Busch and the Furniture Row Racing team to debut the Wonder car at the Talladega Superspeedway. Having such an incredible driver wear the bright colors of Wonder will make for a truly memorable all-American race experience."

A Wonder hot air balloon will also be seen at Talladega, along with the car, according to Flowers Foods.

Wonder bread will be returning to grocery stores across the U.S. next week, specifically in locations it was popular before like the East, South, Southwest, and California.

"This motorsports partnership definitely carries a special feeling with two American icons coming together, Wonder bread and NASCAR, at one of America's legendary racetracks," said Kurt Busch in a press statement. "And the sponsorship also has a nostalgic feel for me since Wonder bread was a household staple while growing up in Las Vegas."

Make sure to call your local grocery store to find out if they've received a shipment of Wonder bread before going.

"Talladega is a track that we can win at and a celebration with the Wonder car in Victory Lane will make this partnership even more special," said Busch.

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