Chevrolet, the University of Texas Athletics program, the Ex-Students' Association of the University of Texas and IMG College revealed this week a multi-year sponsorship agreement which states that the Silverado is now the official Truck of the Texas Longhorns and of the Texas Exes.
Silverado is also now the official Truck of Bevo, the Texas Longhorns' live mascot according to a company press release.
"There is no more appropriate place to showcase the stronger, smarter, more capable 2014 Silverado than in the heart of truck country at Texas Longhorn sporting events," said Chris Perry, vice president of Chevrolet Marketing, in a press statement.
The partnership will connect Chevy's Silverado with Texas' fans and alumni through a number of great opportunities during the school year.
These opportunities include: home athletic and alumni events, print and digital promotional chances, promotions, and presence on the Longhorns' statewide radio network according to GM.
"This partnership complements the Silverado's overall marketing campaign, with its strong focus on Texas, where a Longhorn fan lives in one out of every three households and is almost twice as likely to buy a truck as the average consumer," said Perry.
The partnership between Texas and Chevrolet follows the all-new 2014 Silverado's overall launch efforts, which started in Texas.
Click here to read about the Silverado's "Strong" campaign.
Since then, the company's marketing campaign has expanded nationwide, and will include NASCAR races, other sporting events, and music concerts, according to GM.
"We are appreciative of Chevrolet's generous sponsorship in this category for multiple campus areas, including athletics," said DeLoss Dodds, UT men's athletics director, in a press statement. "Athletics is very collaborative on campus, and the scope of Chevrolet's agreement is in line with that very spirit."
The 2014 1500 was designed to be the "best-engineered" and "most refined" full-size pickup on the market today.
Click here to read about the Silverado earning a five-star safety rating.
"We are thrilled to join forces with another high-quality, internationally recognized brand such as Chevrolet," said Leslie Cedar, CEO and executive director of the Texas Exes, in a press statement. "This partnership enables us to further our mission of championing the University of Texas in its quest to become the best public university in the world."
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