Land Rover Celebrates Range Rover 50th Anniversary With An Exhibit

Apr 07, 2017 08:50 PM EDT | JP Olvido

Land Rover is celebrating the 50th year anniversary of its iconic SUV by holding an exhibit. The exhibit is called "The Range Rover Story" showcasing a collection at its Solihull factory where the iconic SUV has been manufactured since 1970.

Land Rover launches exhibit showcasing the history of its iconic SUV. The British car manufacturer decided to hold an exhibit showcasing the Range Rover line of vehicles instead of joining the Techno Classica in Essen. The exhibit showcases the many different SUVs launched through the years starting with vehicles from the 1960s all the way through the introduction of the modern-day Sport and Evoque and the recently launched Velar.

The history of the legendary SUV started with prototypes launched in the 60s. It launched a wave of other car manufacturers imitating and caused a rise in demand in all sorts of SUVs.

It is expected that the exhibit will draw in as many as 45,000 visitors over the course of three years. It is similar to another Land Rover exhibit that focused on and celebrated the history of the Land Rover Defender which ended production last year after a full 70 years.

The highlight of the exhibit is the latest SUV to join the company car family, the Range Rover Velar. The name is significant given that it was what was used during the SUV's early years and then again just recently.

Roger Crathorne, also known as Mr. Land Rover, helped make the exhibit come into fruition. Crathorne started out as a Velar technical assistant in the 60's and has stayed with the company for more than 50 years.

Talking about the early years of the Velar, Crathorne said, "We came up with a fictitious company called Velar. We put this vehicle into production with only seven prototypes. We were forced to launch the vehicle earlier than we had planned because of a promise Lord Stokes, the then British Leyland chairman, had made to the Government on launching new cars."

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