Audi and T-Mobile To Launch Most Competitively Priced In-Vehicle Data Plan (VIDEO)

Apr 05, 2013 12:45 PM EDT | Matt Mercuro

Audi of America and T-Mobile USA, Inc. today announced a new data plan that will provide Audi drivers with in-vehicle connectivity at a fraction of the cost of its competitors' plans.

The new data plan will allow Audi owners to obtain real-time news, weather, access Google Voice Local Search and Google Earth, while also being able to retrieve information through Audi connect® infotainment and navigation system for approximately $15 a month according to a company press release .

Passengers can connect eight different devices to their vehicle's infotainment system.

"Customers want to have the wireless experience they want when they want it - at home, at work, or in their car. Through our partnership with Audi, customers can now access award-winning in-vehicle service and virtually unlimited data access for as little as $15 per month," said Rusty Lhamon, Director of M2M at T-Mobile.

Customers with an existing Audi connect subscription plan at a dealership or here online.

Audi and T-Mobile worked together "closely" to create the new plan which was based on extensive research and feedback from dealers and customers. Audi was the first company to offer factory-fitted in-vehicle Wi-Fi connectivity with the official launch of Audi connect two years ago.

Existing and new vehicle owners can get Audi connect for $450 at any time to receive full data services over the next 30 months.

Users can choose a plan for just $15 per month or less if the Audi owner enjoyed the six-month free trial period included at purchase. For $30 per month, customers can also choose a month-to-month Audi connect service plan.

"The T-Mobile-powered Audi connect service delivers unmatched connectivity to our customers at a rate that will turn their Audi into the ultimate mobile device," said Anupam Malhotra, Senior Manager, Connected Vehicle, Audi of America. "This plan will help move us toward the goal of one million connected Audi vehicles on the road worldwide by 2015."

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