There is no doubt that the Nintendo Entertainment System (NES) Classic Edition has exceeded sales targets and became a phenomenal hit. Nintendo president Tatsumi Kimishima even apologized for the shortage and promised to increase production to meet demands. Moving forward, is the president capitalizing on the supply shortage to redirect fans to the upcoming Nintendo Switch?
The NES Classic Edition is being loved by consumers for its versatility and portability. It is so handy that gamers can use it even in another location by simply plugging it into a Television. It also features 30 games, including popular games like "Zelda," "Mario Bros.," and "Punch Out." The mini console also comes with a good price tag of $60 in retail stores, but is more expensive through online stores at $130, MLive has noted.
The NES Classic Edition has reportedly sold 1.5 million units worldwide. The update was personally announced by the company president during its recent earnings report.
Fancy the new NES Classic Mini? Check it out in glorious 3D https://t.co/FdsqtgNg5g pic.twitter.com/eT0zlqOhej
— NES Mini (@nintendo_mini) November 12, 2016
In the said event, Tatsumi Kimishima also took the time to apologize to the fans who were frustrated with the shortages in supply. Apparently, the demand for NES Classic Edition has exceeded the supply which resulted to disappointments to many who are still wanting to buy the mini console.
Tatsumi Kimishima explained that there are several parts that require longer procurement time which caused the delay in production. However, the president confirmed that they are settling the matter and are now targeting to increase production targets, BGR reported.
Interestingly, Tatsumi Kimishima also mentioned about the upcoming game system, Nintendo Switch. It seems that the company is capitalizing on the supply shortage issue to redirect consumers' focus from the mini console to the new Nintendo Switch, which is set to come out next month.
Tatsumi Kimishima said, "We also see the nostalgic interest in these products as an opportunity to draw consumers' attention to our latest game system, Nintendo Switch." This statement sounds like the company is saying that consumers who were pleased with the NESS Classic Edition will also enjoy the upcoming Nintendo Switch.
Were you also clamoring for the availability of the NES Classic Edition? Watch out for more details in our next update.
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