Porsche Cars North America Celebrates New Headquarters, Will Be Named One Porsche Drive

Nov 27, 2012 12:03 PM EST | Matt Mercuro

Porsche Cars North America celebrated the announcement of a groundbreaking new headquarters building which will be called One Porsche Drive. The headquarters will be located near the Hartsfield-Jackson Atlanta International Airport in the "Aerotropolis Atlanta" business district according to a press release issued by Porsche.  

"Porsche's presence has been embraced by Atlanta and the state of Georgia for the last 14 years," said Matthias Mueller, President and CEO of Porsche AG in the company press release. "We're happy to reciprocate the sentiment with this new facility, which contributes to the state's economic development and also adds a bit of glamour to the local community."

The company, which is known for distributing Porsche sports cars, Panamera four-door sport sedans, and Cayenne SUVs, invited company employees, Porsche executives and local state representatives to attend the event. Almost all of Porsche's North American operations will now be completed under the same roof when the building is completed. Construction is expected to finish sometime during the second half of 2014.

"This world-class facility underscores our commitment to customers and dealers in the United States, which remains the single largest market for Porsche vehicles," said Detlev von Platen, President and CEO, Porsche Cars North America in the press release. "Today's ceremony also symbolizes Porsche putting down permanent roots here in Atlanta, a city we have proudly called home since 1998."

The announcement also means the creation of over 100 new jobs, as a total of 400 employees will be working in the new facility in Georgia when construction is finished. The facility will consist of corporate offices, Technical Service and a Training Center to teach new Porsche employees. The facility will also serve as a Conference Center and a Porsche Museum as well.

The Porsche headquarters will include a 1.6-mile road course test track to test and showcase Porsche vehicles.   

"I am delighted to extend a warm welcome to the first tenant of the Aerotropolis development site," said Atlanta Mayor Kasim Reed in the press release.  "Porsche's presence here underscores the City of Atlanta's continuing commitment to attract world-class companies and iconic brands to our city.  Furthermore, it sends a clear and unmistakable signal to other companies that Atlanta is open for business."

Businesses located near where the headquarters building will be constructed include the Delta Air Lines world headquarters, Machovia Bank's principal processing center and the Atlanta International Airport. The airport served over 92 million customers traveling all over the world in 2011 according to the press release.

The Porsche headquarters is currently located in Stuttgart, Germany and employs around 220 people who produce parts, provide service assistance and training for over 191 dealerships.

"Porsche's new headquarters is a terrific asset to Georgia's economy and a unique travel destination for the millions of travelers who arrive in our great state each year," said Nathan Deal, Governor of Georgia in the press release. "I'm confident One Porsche Drive will become a renowned address that stands for vision, innovation and success - as well as one of the greatest driving experiences in the world."

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