The Rogue: A Nissan Star Wars Story

Dec 31, 2016 12:46 PM EST | JP Olvido

The Rogue, Nissan's compact crossover, emerged as the car manufacturer's top-selling vehicle through November of this year. This is all thanks to an awesome marketing strategy aimed at Star Wars fans and the capitalizing on the recently released Star Wars movie, Rogue One: A Star Wars Story.

Nissan's Rogue and Rogue One: A Star Wars Story. The Star Wars marketing strategy has certainly helped in building up Nissan's brand and has brought much attention to the Rogue. The marketing effort has brought in more customers according to dealers across the United States although there is speculation that it could also be because of the Rogue's own popularity that is driving sales up.

Dealers were noticed to have filled their lobbies with Star Wars merchandise and a Nissan Rogue promoting a crossover of the two. Tickets for the Rogue One movie were also made available to visitors who came by.

Events promoting both the film and the crossover vehicle were seen happening at dealerships and also movie theaters. The marketing strategy also helped with other Nissan vehicles as dealership personnel were given an opportunity to show customers, who came in for the Rogue, other Nissan car models.

The theatrical release of Rogue One: A Star Wars Story along with the launch of a limited edition of the Rogue called Nissan Rogue One helped increased traffic on ChooseNissan.com by 300 per cent. The increase was noticed to have happened following the release of the film.

According to Google search trends, user interest on the Nissan Rogue started the week of December 16 and reached its peak on December 25. Rogue One: A Star Wars Story was released in theaters on December 16.

The Nissan Rogue One Limited Edition is one heck of an eye-candy to car enthusiasts and Star Wars fans alike. However, it is no Millennium Falcon and will definitely not make the Kessel Run in 12 parsecs or less.

© 2017 Auto World News, All rights reserved. Do not reproduce without permission.
Get the Most Popular Autoworld Stories in a Weekly Newsletter

Join the Conversation

Real Time Analytics