Fitbit Dominates Wearable Business; What Happened to Apple and Other Players In The Wearable Business? [Video]

Dec 14, 2016 07:11 AM EST | Leonora Puno

Fitbit has currently become the leader in the field of wearable business, leaving behind Apple, its closest rival. Among these wearable items are smart watches, wristbands, and fitness trackers. These gadgets have sensors that connect to the body, giving out data such as heart rate, blood pressure, cholesterol level and blood sugar level. Apple used to be the leader in this field but for this year, its sales plunged while Fitbit went up.

While the wearable business appeared to have a bright future when it started, latest sales data of the companies that engage in it have shown a downward movement. Apple smart watches are quite expensive, and some people would rather tell the time using their smartphones instead of their smart watches. Proof of the slowing down in sales of wearbles was the result of the Cyber Monday sale, where the number of wearable sold were disappointing, according to Pulse Headlines.

Information released by the International Data Corporation (IDC) revealed that Fitbit got 23 percent of the total sales for wearables, with latest products leading the list of hot sellers. The second and third places were pocketed by Xiaomi, a low cost Chinese maker of hardware and Garmin, originally GPS. Apple landed in fourth place, according to TC. The fact that Fitbit acquired Pebbles, another maker of wearables would make it a force to reckon with in the said business niche.

Apple's loss was attributed to its making high-priced gadgets that create high expectations among users only to be disappointed when what was promised was never delivered. Fitbit, on the other hand, made wearables that were simple, low-priced and able to deliver what the company said it could do, according to ET Tech.

With the added technology and dedicated people of Pebble working under it, Fitbit has secured a promising future in the field of making wearables.

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