LOS ANGELES, CA - APRIL 11: The Toyota Motor Corp. logo displayed at a car dealership on April 11, 2013 in Los Angeles, California.
(Photo : Kevork Djansezian/Getty Images)
Throughout the years, purchasing a car hasn't changed much. It is still bothersome for many people because of its long and tiring process. However, some car companies today are gradually altering their approach towards consumers.
Toyota Canada just recently opened pop-up retail stores in Richmond Hill, Montreal, and Vancouver. Test drives can also be possible for consumers who would like to try out Toyota's vehicles; this can be done at the mall's parking area on weekends. Inside these Toyota stores, some of the latest car models and interactive virtual reality are showcased. Brand ambassadors are roaming around the area, making it more inviting and informative for consumers.
The thought of car companies being present in shopping malls is not new. Meanwhile, Tesla has a different approach on selling cars --- they thought of applying a real estate representation in purchasing cars. Similar in houses, people will need to pay the car's upfront fee that is yet to be built and delivered.
Genesis Motors was recently launched in Canada, but currently does not have any physical stores. However, it aims to sell cars through innovative ways. To begin with, paperwork, placing orders, and viewing of all types of vehicles can be done online. "Genesis At Home" skilled workers help facilitate as well, bringing the cars right at your doorsteps for test drives or final delivery.
In Ontario, Toyota Canada actually did a pioneering project --- opening a pop-up retail store for a couple of months in Mississauga's Square One Mall. Based on the success it gave to Toyota, the company is confident on the path they are on. The pop-up stores are not meant to push consumers to buy, but rather to educate and inform them about the Toyota brand.
People's necessities drastically change over time. Thus, manufacturers need to find various ways to meet their consumer's demands.