Tata Motors optimistically organizes a one-of-a-kind Hexa experience for its patrons in Gurugra, or Gurgaon, India. The event lasted for over three days, just to give people a feel of the new Hexa model that Tata will formally introduce to the market.
Soon enough, Hexa will also be made available across India; the Hexa Experience Centre event is Tata Motor's initial offering in preparing customers for the new Hexa model's launch. This will help them set a mindset, as well as get potential buy-ins from customers to prefer Hexa over other vehicles in the automobile market.
The off-road course design created by Tata Motors allows journalists, customers, and the watching public to assess Hexa's off-road knacks and potentials to be considered as one of the must-be cars to purchase in India.
On top of the organized event, Tata Motors also prepared a couple of other activities such as grab a bite in the dining area, adopt a pet, and access the kids' zone.
Tata Motors officially announced that its new Hexa vehicle model launch will happen in January of 2017. In line with that, the firm also put up a customer lounge to help interested individuals book for Tata Motor's Hexa car before the launching date, according to CarAndBike blog post.
During the event, the latest flagship of Tata gets to be showcased by Renuka Kirpalani as well, the current host and editor of the Autocar show on Bloomberg TV India. Kirpalani showed off the performance and speed capabilities of Hexa for both manual and automatically operated cars, WN blog reported.
To further share the Hexa experience, Tata Motors intends to hold an off-road event in the rest of India's cities such as Hyderabad, Bengaluru, and Chennai, as well as other remaining parts of the country.
The price range for Tata Hexa is between 13 and 18 Lakhs.