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Porsche Cars and Buick Cars top in the recent 2016 U.S. Sales Satisfaction Index made by JD Power. Porsche is still proving their worth after being on the top list for years now. Buick is riding high as it already jumps on the 2016 Consumer reliability survey and now is sitting along with Porsche at the top. Check out the full list here.
Now on its 30th year, JD Power, a firm dedicated to marketing efforts, offers its barometer of the automotive industry from different points of view. Unlike other studies, which focus on aspects such as the reliability of the car, the JD Power 2016 Sales Satisfaction Index US (SSI) published these days does the same focus on the treatment that the customer receives when purchasing a car.
In the Sales Satisfaction Index (SSI), JD Power values each manufacturer working with parameters derived from studies in which customers value aspects as the work of the trade of each dealer, delivery, facilities and mark time dedicated to the buying process, the ability to test the car, the information received, or facilities for the purchase and financing aspects of the vehicle. This study was conducted in the United States.
It is logical to assume that there will be significant differences between a manufacturer of luxury, such as Porsche, and general manufacturers. Hence in this study has been decided to create two different classifications, one for luxury manufacturers and another for mass marketed.
This year And Porsche cars become the brand that best treats its customers for luxury cars and Buick cars for mass market cars. The study polled 28,979 buyers who bought or leased a new car in April or May 2016, according to Cnet.
Top 10 Luxury Cars
Porsche cars rank highest in sales satisfaction among luxury brands for a second consecutive year, with a score of 824. It's no wonder as Porsche cars have been very in demand nowadays. Infiniti ranks second with 815 votes while Mercedes-Benz finishes the Top 3 at 809. BMW and Cadillac are tied at fourth place followed by Lincoln at 6, Lexus at 7 and Land Rover at 8. Jaguar and Audi also tied at the last place rounding up the Top 10.
Top 10 Mass Market Cars
For the mass marketed brands, Buick cars ranks highest in sales satisfaction and got 809 votes. Buick cars have been doing pretty well lately in surveys, statistics and sales as it also recently moves up the Consumer Reliability Report as well as the Top cars sold in the US. Mini, the top brand from 2010 through 2015 slip once spot to the second with 797 votes. Chevrolet ranks third with 789 votes and GMC ranks at fourth with 786 giving General Motors three of the four top spots among mass market brands.
Rounding up the Top 10 are Subaru, Volkswagen, Ford, Nissan, Toyota, and Honda.