BMW expects much of the new 7 Series (Photo : BMW Group)
BMW Group today announced record-high sales for both July and the year so far. For the first time since the company was formed, it reports year-to-date sales of over 1 million vehicles. July sales were 5 percent over those of the previous July, with 135,537 units sold versus 129,102; while sales from January through July were 7.6 percent higher than the same period last year, with 1,036,088 units versus 962,493.
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These figures include the company's BMW, Mini, and Rolls-Royce badges.
Broken down by badge, the company sold 113,537 BMWs in July and 860,327 year-to-date, increases over the previous year of 4.2 and 7.7 percent respectively. Mini sold 22,083 in July; a 9.6-percent increase over the previous year. Year-to-date sales for Mini were 7.3 percent higher than the year before, at 173,960 cars.
The company did not release specific Rolls-Royce numbers, but simple subtraction indicates sales for the luxury brand of 201 units in July and 1,801 year-to-date.
Ian Robertson, a BMW sales and marketing executive, said in a statement from Munich today, "The BMW Group continued on its successful course in July and we are confident that we will continue to make solid gains throughout the second half of the year. Our new vehicles have been very well-received - the luxurious BMW 6 Series Gran Coupé has had an excellent start - and we are confident that the new BMW 7 Series and X1 which are launched this month will provide for further success."
BMW Group also did not include its motorcycle sales into the above-mentioned sales figures. The company owns two motorcycle brands - BMW Motorrad and Husqvarna Motorcycles. Motorrad sold 10,140 units in July, an 8.3-percent decrease from the year before. At 69,329 sold, year-to-date sales are down 3.2 percent from 2011. Husqvarna sales were down 42.8 percent from the previous July, with 494 sold. Year-to-date sales for the brand, however, were up 30.4 percent at 5,729 units.
BMW Group experienced strong July and year-to-date sales in Asia. Since January, sales have climbed 25 percent over last year to 274,058. In July, sales climbed 20.8 percent over the previous year to 36,128 units sold.
The increases were experienced in Japan, Korea and China. Japan's sales grew 13.8 percent to 3,909 last month; while Korea's grew 27.8 percent to 3,164. In China, sales increased 22.5 percent to 23,092. Year-to-date sales in China have increased 29.6 percent to182,048.
The company saw July sales decrease 2.4 percent in Europe, dropping to 60,855 units. Year-to-date sales have dropped 0.4 percent to 497,932.
Sales rose 3.4 percent in "the Americas" last month, with 33,076 units sold. Year-to-date sales in the region are up 8 percent to 210,876. US sales were up 4 percent to 27,152 vehicles in July, and 9.5 percent to185,715 year-to-date.
Other markets to see significant growth in July were Russia (a 16.8-percent increase to 2,989 vehicles sold), the Middle East (a 31.3-percent increase to 1,598), and South Africa (an 18.9-percent increase to 2,500).