NASCAR Mexico Series Updates: Title Sponsor PEAK To Showcase Products With The Franchise Mark

Oct 19, 2016 08:52 AM EDT | Leian N.

NASCAR Drive for Diversity Developmental Program

NEW SMYRNA BEACH, FL - OCTOBER 18: Santiago Tovar, of Mexico, at the NASCAR Drive for Diversity Developmental Program at New Smyrna Speedway on October 18, 2016 in New Smyrna Beach, Florida.
(Photo : Brian Cleary/NASCAR via Getty Images)

For the upcoming NASCAR Mexico series, the franchise has collaborated with a brand new provider of Peak radiator and cooling system products as the new title sponsor.

The Peak-sponsored Sprint Cup Series has been lodged to occur later this year in Mexico City where the events for the 2017 season would be revealed. With the upcoming races to occur, the franchise has lodged a new title sponsor for the said races.

The Old World Industries and NASCAR have decided to make Peak the title sponsor for the upcoming NASCAR Mexico series, according to Motor Sport. The said brand would cover the radiator and cooling system products that would be utilized during the races along with a multi-year agreement that confirmed its participation for further NASCAR races in the future.

When Will the Races Occur?

The exhibition race entitled as the NASCAR Mexico series would occur this coming Dec. 3 and 4. Driver Clint Bowyer, who drives the #15, Chevrolet, was sponsored by the Peak brand during the Sprint Cup Series as well. For the upcoming December game, Peak will be handling other drivers as well.

When the brand was given the opportunity to be a part of the NASCAR Mexico series event, the franchise's executive vice president, and chief racing development officer, Steve O'Donnell manifested that it was a huge improvement for them to consider Peak as part of the event. He also pointed out that with Peak, the series would become more successful along with the involvement of car owners, engineers, and crew members from Latin America.

What's To Come In The Race?

In other news, the young drivers will be able to show their skills in the sport by competing for the championship against the toughest racers in Latin America, according to NASCAR. With the help of Peak, the national series level was said to determine what to expect for the coming races in 2017.

With the agreement confirmed, the NASCAR Mexico Series will showcase NASCAR bar mark on products of the new title sponsor Peak. He said products were: PEAK Antifreeze & Coolant, PEAK Windshield Wash Fluid and Wipers, BlueDEF Diesel Exhaust Fluid and Equipment, and the Herculiner Truck & Bed Liners. 

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