In an attempt revitalize the brand and do away with its aged image, Buick sought the help of three photography artists to design the 2013 Buick Enclave luxury crossover. The company says the new line will create a "new course" in Buick design, integrating modern technology, such as blue translucent headlight rings, LED lighting inside and out, and soft-touch interior materials.
Like Us on Facebook
It all aims to further evolve and modernize a brand that some consumers used to consider a vehicle for elderly motorists.
"Buick has pulled a complete 180 in the past five years, revitalizing its lineup with well-crafted models and attracting younger buyers," wrote Automobile magazine after the debut of the Buick Encore earlier this year. "These younger buyers apparently want smaller, more efficient premium vehicles and Buick plans to keep chasing the trend with its compact 2013 Encore crossover."
The design of the new Enclave was largely carved out by three photo artists: John Puskar, Alikhan Kuljanov and Craig Zinser, who have widely different backgrounds, the company says.
Puskar, a photographer who often captures night images, says an artistic sensibility is critical to designing a quality vehicle.
"Technology has opened up new opportunities to manipulate images and create something truly unique," Puskar said in a company press release. "Our Buick customers also require a certain form and structure that must be achieved. Size, shape, that all matters. Harmony is a part of a Buick owner's life, and for me, finding it has become an obsession."
Kuljanov believes that minor visuals details, such as those he considers when creating photo art, are part of what definies the Buick brand.
"When designing a vehicle, my goal is to bring those details into focus for our customers," Kuljanov said. "Buick represents warmth and simplicity overlaid with fine luxury detail."
Sales suggest this careful attention to details has paid off. The Enclave was the company's best-selling vehicle last year, with a 5.4 percent rise in sales.