Russia Is New Love For Bentley

Jun 19, 2012 12:23 PM EDT | Brice Smith

Expanding their markets to different corners of the world, luxury automaker Bentley has found a new customer base in Russia. 

Bentley has a high number of potential growth in terms of sales improvement and has recorded an increase in the deliveries by 45 percent, making it the best-selling luxury car in Russia.

"Bentley Motors in Russia reflects the company's plans to strengthen and expand its presence in the Russian market, attracting new clientele and enhancing the brand experience for existing owners of its cars," reads the official statement from the British automaker.

Guenter Behringer, Head of Bentley Russia, said: "There are major opportunities for Bentley to expand our market and increase sales in Russia. It's important that we maintain the loyalty of existing clients and, of course, attract new ones and that is partly about expanding our regional presence. The Bentley Russia team will strengthen Bentley's leading position in the high luxury car segment and build on the popularity of the brand among Russian customers."

In an official statement, Bentley Motors said it has two official dealers in Moscow and in Saint Petersburg, which will continue their current operation with Mercury version whereas the its Russian wing will focus more on finding new locations for market expansions. Owned by the Volkswagen Group, Bentley Motors will showcase its models such as latest Continental GT V8 and the Bentley Muslanne which is fitted with new Executive Interior Specifications (EIS). And the world class luxury automaker will showcase the models in the upcoming 2012 Moscow Motor Show which is scheduled from Aug. 30 to Sept. 9. 

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