In terms of success and revenues, the Lexus sales have amounted to 1 million luxury hybrids distributed on the market for a period of 11 years. At the same time, Toyota aims at enhancing the marketing strategies to attain more revenues for the coming years.
Toyota and its Lexus hybrid cars embody luxury and sophistication. Also, Lexus has remained resilient in the market despite the economic meltdown and global crisis. To prove the latter, "The millionth Lexus hybrid was an NX 300h crossover, which was delivered to owner Aldo Pirronello in Milan, Italy, and this milestone was reached almost exactly 11 years after the first Lexus hybrid was sold," according to a post from Green Car Reports.
Moreover, the sales figure for the Toyota Lexus and its other hybrid cars are noteworthy and stunning. In other markets, Lexus was able to sell its second hybrid version of the GS sedan named as the GS 300h, and other hybrid variants, mainly the IS sedan and RC coupe. The same post also noted that Lexus sold more than HS 250h sedan in Japan, and that same model was pulled out from the U.S. markets in 2012 owing to poor revenues.
Meanwhile, Lexus has been progressively mounting up its hybrid vehicle family after the debut of the RX 400h, the GS 450h in 2006 and the LS 600h. In 2009, Lexus added the HS 250h, followed by the first premium hybrid compact, the CT 200h, in 2011, based on a separate report from Carscoops. In 2012, the IS 300h was released followed by GS 300h and NX 300h for the following year 2013 and 2014. As for the RC 300h that was distributed in global car stalls by the end of 2015.
It stands to reason that the 11 years of sales legacy for the hybrid Lexus is a clear gauge for the Lexus sales and revenues. It is also a testament to the car maker's brand and aim for excellence despite the rising and troubled waters of the car industry.