The General Motors logo is seen behind the American flag. (Photo : Reuters)
General Motors, the second largest car producers in the world, has found a new partner to promote its brand.
After backing from the Super Bowl advertisement, General Motors has signed a five-year contract with English soccer club, Manchester United. The strategy may bring a good luck to its Chevrolet fleet of cars in the international levels and may boost its sales in the England market.
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Paul Edwards, General Managing Director of Global Marketing Strategy, said in an interview to Bloomberg Businessweek that the reason behind sponsoring five-year deal with the popular soccer club was to give the company an international presence. There are millions of people around the world who are mad about the 19-time English champion football team, but Edwards believes the new relationship will be a good one for both sides.
"It's clear that global football presented us with a significant opportunity to spread Chevrolet around the world," He told Businessweek. "We recognized that it's not only the world's biggest sport, but also, the world's most engaged fans."
General Motors is mapping out more strategic expansion plans for international levels, which may cover many markets, says Alan Baum, Principal of Auto-industry forecaster of Baum and Associations in West Bloomfield, Michigan, while speaking to Businessweek.
"Now that they feel reasonably comfortable about the product, how can we leverage that? " He said. "It's going to take a little bit of time and look a little messy."