Jeep® Wrangler “Dragon” Design Concept debuts at 2012 Beijing Auto Show, inspired by the Year of the Dragon
(Photo : Chrysler)
Jeep gear is now the highly solid models in China. More than 1,500 licensed showrooms across China are now selling apparel and other accessories as part of promoting the models. Since the Asian market seems to have more passion towards associating their favorite vehicles with branded apparels. The Jeep alone has a strong network in the capital of China, and the South Beijing alone has more than 150 branded stores to market the apparels which carry either the logos or the printed names of the Jeep.
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In the world's largest vehicle market, the Jeep has been preferred by the local Chinese as the vehicles has been projected through marketing strategy of its masculine and bold looks suitable for all terrains. Other factors associated with Jeep such as three decades of changing ownership and strong image connected with its Herculean engine energy have given Jeep the new look and demand in the ever changing auto market of China. "Our brand awareness and consideration is running way ahead of where our actual volumes are. That's why I can't say strongly or often enough just what an opportunity China offers from us," Mike Manley, head of the Jeep brand, said in an interview in Beijing last month to Bloomberg Newsweek.
The sales of Jeep have seen a considerable rise by 63 percent in 2011 and get a sale of 19,013 vehicles of profit for General Motors which has been branded as the top foreign auto maker in the world. The Detroit based world class automaker has 2,900 dealers alone in China and has the highest demands of its vehicles such as Buick, Chevrolet and Wuling models.