Chipmaker Nvidia unveiled a new processor on Sunday designed to power high-end graphics on car dashboards, along with sophisticated auto-pilot systems.
The new processor debuted during an event in Las Vegas before the Consumer Electronics Show. During the event, the company showed a number of demos on how objects, signs, certain vehicles and people can be identified for drivers.
Company Chief Executive Jen-Hsun Huang confirmed at the event that the Tegra X1 chip will provide enough computing horsepower for vehicles with built in dashboards, passenger seating, navigation systems and displays built into mirrors.
"The future car is going to have an enormous amount of computational ability," Huang said, according to Reuters. "We imagine the number of displays in your car will grow very rapidly."
The chip, which is set to be released in a couple months, has twice the performance of the Tegra K1, its predecessor.
Huang added that the platform, which combines two of the X1 chips, is capable of collecting data gathered from up to 12 HD cameras monitoring traffic, blind spots and other potential safety concerns in driver assistance systems.
Thanks to next-generation software, the chips can find and read road signs, detect braking vehicles and recognize pedestrians. Talk about high tech.
The Santa Clara, California-based company has been expanding beyond its core business of creating graphic chips for personal computers in recent years after having a hard time keeping up with bigger rivals like Qualcomm in smartphone and tablets.
Instead, Nvidia is increasing its focus on using its Tegra mobile chips in cars. The company is already sending out supplies to automakers like Tesla, Audi and BMW.
Revenue from Tegra chips for cars and mobile devices increased by 51 percent to $168 million, though it remained small compared to Nvidia's total revenue of $1.225 billion, according to Bloomberg.
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