Facebook Gives Users More Control over Their News Feeds

Nov 07, 2014 05:11 PM EST | Jordan Ecarma

Users who are regularly frustrated and mystified by Facebook's News Feed will be grateful to hear that the social network is working to give them more control over the content they're shown.

The company introduced new tools today that help people easily see the friends, pages and groups they've unfollowed.

"What you do in News Feed helps determine what you see in News Feed," wrote product manager Greg Marra. "You decide who you want to connect to, and what Pages and public figures you want to follow."

The new settings are available on desktop and mobile Web versions of the site and will be implemented into smartphone apps during the next few weeks, the New York Times' Bits blog reported.

 "If we're showing you something you're not interested in, we're not doing our job the way we should be doing it," Adam Mosseri, who started leading the News Feed team in August, told Bits.

Facebook has long been telling users not to be shy about unfollowing if they don't enjoy friends' content. The site has been rolling out more detailed responses to ask why members want to hide posts and figure out if they have an issue with that particular friend, the content itself or something else.

"We're trying to encourage people to use the [unfollow] option more," said Mosseri, as quoted by Re/code. "We think it will make their experiences better and their feeds more relevant."

Mosseri assured users that friends won't know if they've been unfollowed.

Facebook has received criticism in the past for manipulating user feeds in a social experiment to see how happy and sad news affected them as well as for the News Feed's distinct lack of content related to the recent unrest in Ferguson, Mo., a time when users primarily saw "Ice Bucket Challenge" videos rather than news.

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