Rearview Cameras, Blind Spot Detection Are Top Priorities for Auto Safety

Nov 05, 2014 04:00 PM EST | Jordan Ecarma

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A survey has found that blind spot detection and rearview mirrors with park assist are the two safety features most present in consumers' minds as more vehicles feature safety technology.

More than 2,000 site visitors polled by Edmunds.com selected the features they would most like to have on their next vehicle purchase, with 89 percent of those surveyed saying they want rearview cameras that help with parking.

"The most wanted features, like the blind spot detection, act more like co-pilots for your car," said Edmunds senior analyst Ivan Drury, "providing drivers with 360 degrees of information they wouldn't otherwise have."

Safety technology systems are bringing production vehicles ever closer to being self-driving, something that industry leaders hope to make a reality in the next five or six years.

"Safety technology has evolved from features that mitigate the severity of an accident to features that can prevent an accident, bringing us closer to fully autonomous driving," said Drury, as quoted by Edmunds.

Of the features polled, which will you look for on your next vehicle purchase?

Blind spot detection

Tying for first place, blind spot detection was also an area where some consumers are willing to pay extra, with 56 percent of those surveyed saying they would shell out $100 to $500 for the feature.

Adaptive headlights

While 80 percent of users polled said they wanted this feature, 95 percent weren't willing to pay more than $500 for headlights that pivot to follow the steering wheel and help drivers see better on curving roads at night.

Front crash prevention

Coming in at No. 3, front crash prevention technology comprises both forward collision warning and autonomous braking systems. Some 79 percent of site users polled said they would like the technology in their next vehicle. Of those, 55 percent would pay up to $500, with an additional 16 percent willing to pay as much as $1,000.

Right lane cameras

Right lane cameras offer a better view of the road when the right blinker is engaged, a feature that 71 percent of survey respondents said they want in their next car. Of the users who would like this feature, 54 percent were willing to pay $100 to $500 for it, but a mere 4 percent said it would be worth upwards of $500 to them.

Automatic high beams

While 65 percent of users surveyed said they were interested in this feature, consumers aren't willing to pay extra for it.

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