Ford Motors Company recently announced on Wednesday that it has forged a three-year partnership with the National Football League (NFL).
The partnership sees the automobile giant providing several Ford F-Series trucks to be the official trucks of the NFL. Other vehicles that have been declared the official NFL trucks are the F-150 and the larger, new Super Duty Ford vehicle.
"America's truck leader is teaming up with organizers of the nation's favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that," Ford Motors Company vice president Mark LaNeve said, according to Off-Road.com.
He added: "Both brands - each a leader in its category and known for toughness, capability, excellence and innovation - are coming together to give fans exclusive access to events and games, and to highlight players in a new way."
The said partnership will also see ride-sharing company Uber delivering an F-Series Super Duty truck for use while an NFL game is ongoing, as well as tailgating food, merchandise and game tickets. NFL fans will also get the opportunity to win Super Bowl tickets and a 2017 Ford F-Series Super Duty truck of their choice, according to Fortune.
Additionally, the car manufacturing company will also include highlighting an NFL team's signature offensive line every week during football season. At the end of the season, one team will be honored with the "Built Ford Tough Offensive Line of the Year" award.
Ford is just one of many car manufacturing companies to have formed a partnership, as Hyundai had established one with the league, agreeing to pay $50 million every year for four years to be recognized as the official trucks of the league after taking over from General Motors.
Although the partnership is new, Ford and the NFL have long had close ties for several decades, as one of the league's teams, the Detroit Lions, is owned by the family of Bill Ford, the company's executive chairman, according to the Detroit Free Press.